Paw Flake is a plush, treat-hiding dog toy inspired by haw flakes.
When dogs open the soft fabric “lid,” layered hawthorn cake-shaped plush discs are revealed inside, each designed to hide treats.
The unfolding plush structure encourages dogs to explore, sniff, and search step by step, supporting scent-based play and focused engagement through discovery.
Paw Flake is inspired by haw flakes, a familiar nostalgic snack commonly found in Hong Kong.
The design translates a human cultural object into a scent-driven play experience for dogs, bridging emotional connection between owners and pets.
Instead of fast-paced or aggressive play, the toy promotes slow unfolding interaction through layered fabric discs and hidden scent chambers. This encourages calm sniffing, repeated exploration, and cognitive engagement aligned with dogs’ natural foraging instincts.
By combining cultural nostalgia, soft materials, and scent-first interaction, Paw Flake redefines dog toys as emotional enrichment objects rather than purely consumable products.
